Defining Indicators - Ahead of Time!

We've seen a lot of (really smart) folks who have collected a lot of (really great) data, but once their survey wraps up, they're left with too much information that's not organized in the best way — making analysis quite difficult.

This is where we've been stepping in lately to say 'Slow ya roll' and let's chat about what you're looking to gain from your survey results *before* you even start designing it.

This proactive approach allows us to talk with our clients about what they're ultimately looking to track and work backwards from there to figure out: what questions should we ask & how should we ask them in order to gain the most insight?

The framework for doing this successfully is below:
  1. Determine your top 5 indicators - for example, a nonprofit using SDK to track their fellowship results identified that the most important things to report on are:

    • # of participants who see an increase in income

    • # of participants who see an increase in savings

    • increase in # of participants with a written business plan

    • increase in # of children enrolled in school

    • increased confidence in decision-making for participants

  2. Design your survey specifically with those indicators in mind. In the above example, we were able to work from those indicators to ask pointed questions in a way that clearly delivers the data needed — i.e. we set their project up to collect income at the beginning of the fellowship + again at the end to indicate how many participants saw an increase, simple!

  3. Now for the fun part — because you've customized your survey to highlight the key indicators you're interested in, creating a dashboard to visualize this success in real-time is super easy! Often times, project leaders have to wait until the completion of a survey to mine through complex data, clean it up, then package it in a way that's shareable. But following the SDK approach, you're able to share your results with stakeholders, board members, donors, etc. NOW.

Questions? Ready to Get Started? Reach out to us today!
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